Alpine Sports took to the 1970s skateboard craze like a fish to water. They had three London branches and one in Brighton. This ad highlights their range of risers, bearings, bushes, axels and other accessories:
Logan Earth Ski classic oak skateboard deck
This sub-£50 package consisted of the Logan Earth Ski classic oak deck, ACS651 trucks and red translucent Road Rider 4 wheels. A solid tough board.
Bristol Skateboard Centre
I’d say there’s a graphic design influence of Roger Dean in this ad for the Bristol Skateboard Centre. West country skaters are sure to remember this store:
California Rainbow skateboards
Pro Am skateboard decks from 1977
Pro Am offered a range of skateboard decks in 1977. From a 24″ Silver Streak to the 28″ Big Daddy:
California Wheelers logo
This California Wheelers logo oozes US 1977 skateboard nostalgia
G&S Fibreflex Bowlrider
Coupled with Phoenixes and yellow YoYos, this is a skatepark bowlriding classic:
Fireball Hotwheels classic skateboarding wheels
Fireball Hotwheels were available via their south-west London distributor Looner Land Skates in SW6. I love the warning next to the 95mm ones that they’re for downhill only with no cornering ability. £5 each without bearings or £6 with:
All I want for Christmas is this?
After 36 bids, this combo sold for USD1,691.66 on ebay.
Vintage 70’s Jay Adams Z-Flex skateboard with Gold Gullwing & OJ Zephyr (SOLD)
Stacey Peralta deck
Endorsed by Stacey Peralta, this laminated kicktail deck was a bomb!
